Introducing The 2020 Pantone Color of the Year—Classic Blue

NEW YEAR, NEW COLOR. INTRODUCING THE 2020 PANTONE COLOR OF THE YEAR:

PANTONE 19-4052 Classic Blue

Who else is excited about this color?! I personally love the meaning behind it and the effort that goes into picking the color each year. Read on to learn about the Pantone Color of the Year and how to use it in 2020!

A LITTLE BACKGROUND ON THE PANTONE COLOR OF THE YEAR

“For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”

WHY CLASSIC BLUE?

“A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.”

What are the past colors of the year?

Check out the past Colors of the Year all the way back to 2010. Which one is your favorite? I love the neutral vibe of 2016, and I think the 2011 is just such a pretty Honeysuckle.

HOW DO YOU USE THE PANTONE COLOR OF THE YEAR?

Pantone created five color palettes that feature PANTONE 19-4052 Classic Blue and each palette conveys a different mood:

Are you happy with the Color of the Year? Curious to hear what people think! Let me know below. And if you want more info on the Pantone Color of the Year, click here. Happy New Year!

See you tomorrow,

haylie

Source: Pantone, www.pantone.com