New Year, New Color—Introducing The 2021 Pantone Color Of The Year

And the 2021 Pantone Color of the Year is… (drumroll please🥁🥁🥁) PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating!

The special meaning behind this color combo

Now I’m typically not a big yellow gal, but I find the 2021 colors to be very special. I love the meaning behind this combo.

“Emboldening the spirit, the pairing of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 highlights our innate need to be seen, to be visible, to be recognized, to have our voices heard. A combination of color whose ties to insight, innovation and intuition, and respect for wisdom, experience, and intelligence inspires regeneration, pressing us forward toward new ways of thinking and concepts.”

So, what’s the story behind the Pantone Color of the Year?

This isn’t just some random color that Pantone thinks people will enjoy. A lot of thought and effort goes into picking the color(s) each year. And once the color is selected, it has a strong influence over many different industries! How cool is that?!

“For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.”

Why Ultimate Gray + Illuminating?

“Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.

A message of happiness supported by fortitude, the combination of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit.”

And after 2020, I think we could all use a little hope, right?

What are some of the past Pantone colors of the year?

Check out the past Pantone Colors of the Year… all the way back to 2000. Which one is your favorite? I love the Haylie’s Dailies vibe of 2016 and 2006.

What are your thoughts on the 2021 Pantone Color of the Year? Let me know in the comments! If you want more info on the Pantone Color of the Year, click here. Happy New Year!

See you tomorrow,

haylie

Source: Pantone, www.pantone.com